The word ‘affiliate’ says almost all about this particular area of digital marketing. In affiliate marketing, there have to be two parties who make the entire marketing system work. You are either the partner/publisher or the brand/business/company willing to get their marketing done through the publisher. In this process, both the correspondents are benefitted; their affiliates get paid if they can generate leads or engagements. In exchange, the company receives its most sought marketing leads or brand awareness.
For many businesses out there, affiliated marketing works as a launching pad; yours can also be one of them. Suppose you think you have a very high potential product or service, and with proper marketing, it will grab a vast customer base. In that case, you can search for affiliates who are people or companies with a wide range of popularity to promote your product or service.