The most popular hub for professionals where all their professional details are displayed is LinkedIn. With more than 40 million people logging in everyday, LinkedIn is the only online platform where you can target professionals directly. LinkedIn offers a notable number of advertising and sales options which are particularly effective for B2B. On LinkedIn, audience filter covers precise metrics like current occupation, expertise area, experience years, location and so on.

If your plan is to attract people of particular industry or create awareness about your brand or even simply creating strong leads, LinkedIn is the best bet. Most of its users have a minimum college degree so this platform is highly effective for education, technologies, training, research, finance and other similar fields. InMail service of LinkedIn gives the opportunity to send direct mails to potential contacts. As LinkedIn caters intellectual people, Ads on LinkedIn needs a thoughtful blend of creativity and effectiveness to stay ahead in the game.