Comprehensive Marketing Calendar 2021: A Guide to Ultimate Content and Promotion Planning
As 2021 is on our doorstep, it calls for thorough planning ahead of time; which means we need a marketing calendar 2021 for our digital marketing activities and our traditional marketing campaigns. 2020 gave everyone a very hard time in the business with all its unpredictable situations. It is an indication of tough competition ahead as most people would want to come back strong in 2021.
This New Year will be a big race in every industry, particularly in the digital marketing portion. Planning smartly and planning ahead of time can keep you ahead of many. Nowadays, people do not look only into major holidays for their shopping, travelling or availing an important service. Thanks to the internet, customers are more aware of events and days.
Connecting the two factors mentioned above, timeline and people’s interest can only be done by a thorough marketing plan based on the year calendar. Yes, you probably are here for it too. We will point out how to smartly create your own marketing strategy for your blog, content, or marketing activities.
Additionally, you get a well-made global marketing calendar 2021 that will cater your marketing needs all over the world. Get, set, planning!
Why is having a Marketing Calendar Important?
Before getting started with anything, we should know and carefully weigh why we should do it in the first place. Why do you need a thorough marketing calendar? There is a general misconception in marketing that the plan’s execution takes more time than anything else. When in reality, if you have a solid plan of when to do what, actually “doing” it becomes easy.
Yes, that is why you need a marketing calendar; to have a track of all the important events to your customers and make the best use of it. If you have a blog site, e-commerce, social media business, traditional grocery, clothing, gift shop, restaurant or even a service business, you would need to divide your business quarters, mark and plan important marketing days for marketing and sales strategies that would work on your target market.
Getting a marketing calendar 2021 would keep you focused on your goals and ensure you do not miss an opportunity. And if you do not have one? You would not even realize how it is already too late for a significant campaign. On the plus side, if you have a calendar already with all your important marketing dates, your management will trust you, and you will not have a clash with financials either.
How to use the Marketing Calendar Effectively?
We have already told you several times that the marketing calendar 2021 is essential for you. But that, of course, does not mean that keeping a marked calendar on your work desk or setting reminders on the phone would magically get your job done.
If you use the marketing calendar, it will help you think ahead of time and make effective plans so that you are ready to roll when the time comes. When you and your team prepare a marketing calendar, you already fit in your mind what you are supposed to do, and that is the key.
Not all the special events and dates are important for your particular business. Your job is to look into all the globally and regionally important dates and filter out the important ones for your customers. Simple as that. Through this, you will get to know your peak selling times and this way on other times you can prepare. This will reduce unnecessary costs as well.
If you have run a blog site, you can create a timeline of your blogs based on themes. Even for product, manufacturing and services, you will be able to bring customized and unique offerings for your market even when your rivals will miss out some of them. As we mentioned before, planning the right makes the implementation easy.
This blog you are reading right now also followed the I-venture marketing calendar, and we plan to bust 2021 by successfully using it!
Strategies for Preparing your Marketing Calendar 2021
On 2020, globally due to the pandemic, it was all about survival and sustainability in business. Naturally, after getting used to the new normal most of them would now want to take some big leaps on 2021. How to particularly prepare strategies for that?
Based on your purpose, you should divide your business quarters. In each quarter, you may have one or multiple campaigns according to your operations. For each operation, no matter of which kind, there should be ideally three phases. Preparation period, execution period and follow up period.
This way, you can provide a synchronized and unified marketing calendar that will keep the entire year running from preparing your products, services or marketing agenda to launching them to following up with customers for future betterment.
The Right Marketing Channels for You
Once you are done planning with your marketing strategies, this is the time for choosing the right marketing channels for execution because preparation period varies based on the channel or media of marketing.
Due to the global pandemic, like everything, marketing trends also adopted digital means more than ever so digital marketing is at the top. Content marketing through blogs are based on different themes and days of the year. Email marketingcan be done by sending leads and stakeholders on different events and holidays of the year. Posting on social media on events that matter to the customers can bring measurable ROI from social media marketing.
Thus, marketing calendar 2021 would be very much handy for your major digital marketingchannels like blog marketing, Google marketing, Facebook, Instagram , and Twitter Ad marketingas well.
Is digital marketing still a hectic area to coordinate with your marketing and IT team? I-venturecan handle that for you and keep you headache free!
Highlights of Marketing Calendar 2021
Now, let’s look into the highlights of the marketing calendar 2021 and focus on the global themes that can be important for marketing and sales of any industry.
January 2021
After the first year of global pandemic, January is all about new start amid winter. Key themes for your business could be New Year resolution or winter sale and discount.
February 2021
February starts with a very romantic and spring vibe because of a week full of Valentine’s Day celebration. Chinese New Year is very significant in the business world which falls in February.
Another major theme of February particularly in the US is regarding the SuperBowl which makes its fans go crazy. Other social media pop culture days include Pizza day, Love your pet day and couple of others.
March 2021
March has International Women’s Day to bring out some touching and bold campaigns. To spread some happiness, March also has the UN declared International Day of Happiness.
On this month, to target the book lovers we have book lovers’ day and wildlife day for the lover of wilderness.
April 2021
Although April starts with a comical April fool’s day, it has religiously important events like Good Friday, Easter Sunday and the beginning of the holy month of Ramadan.
This month also brings you to a rather warmer and hyped second quarter of the year.
May 2021
Other than the UK, many countries celebrate mother’s day on this month. We start May with Labor Day which is also known as May Day.
From pop-culture we have Star Wars day on this month which caters a huge fan base. This year one of the major celebrations for the Muslims Eid-ul-fitr falls on this month as well.
June 2021
June brings World Environment Day to remind us to protect the environment. This month covers several themes like Father’s day, eat your vegetables day, picnic day and even donuts day!
This month glorifies something we cannot live without these days; Social media day. For all the music enthusiasts, we also have world music day on June.
July 2021
Although summer sales start from the end of June, July has the key attraction of summer sales along with the end of third quarter. As last year there was restrictions in travelling, this year in holiday season and sports events of this month everyone will be excited.
July 2021
Although summer sales start from the end of June, July has the key attraction of summer sales along with the end of third quarter. As last year there was restrictions in travelling, this year in holiday season and sports events of this month everyone will be excited.
July offers some fun and light events like chocolate, ice cream, pancake and even emoji day. This month is important in America for Independence Day.
August 2021
August runs a bit slow in terms of events and days. But in the western and northern countries, school starts from August or September so it is a good time to promote back to school accessories.
August has international beer day and international photography day for the highlights.
September 2021
Most of the businesses report that their highest revenue occur in this last quarter of the year. September has video games day for all the gamers. There is online learning day to cherish the strength of online learning during the pandemic.
World tourism day also falls under this month which can be used to promote safe travelling after the rough time of previous year.
October 2021
October brings spook of Halloween in most of the countries around the world. This month holds teachers’ day, international coffee day, and world mental health day.
November 2021
As fall kicks in, November celebrates Thanksgiving Day. Retail sales both offline and online because after Thanksgiving comes the big sale of Black Friday and Cyber Monday.
A Hinduism festival now celebrated in the other parts of the world, Diwali is also on November.
December 2021
We are back again to the season of winter which calls in for a homely vacation of Christmas and New Year.
The entire Christmas Eve to New Years’ eve is the perfect time to bring joy and happy ending for the year in your business as well as in your customers’ lives.
As you’ve reached the end, you probably cannot wait for the template marketing calendar 2021 from I-venture. We won’t hold you for long, your gift is right below.
If you want more game changing tips and latest updates of digital marketing and technology, you can have our regular newsletters through email. And if you wanna talk about your next digital marketing plan over a cup of tea or virtually, call us at I-venture anytime.
Till then, we wish you a very happy new year from I-venture family!
