Social Media Management

Understanding Social Media Marketing

Almost 40% of the world’s population, which is nearly three billion people, is active in Social media. Thus the importance of marketing in Social Medias is at the peak. Without an adequate social media marketing strategy, businesses are at a stake of losing revenue. Managing all social channels are also very complex. It requires proper technique, roadmap, follow-up, analysis, etc. to extract a suitable outcome. Social Media Marketing is simply the process of creating and sharing content in the social networks to achieve the marketing and branding objective for your business. The process starts with setting up a business objective of social media marketing. It enhances many features like increased engagement with customers, getting to know more about the target audience’s behavior and interests, brand awareness, improved communication with the key customers, etc. The activities in social media marketing include:

  • Social Media Channel/s Selection
  • Posting strategy Development – What to post? When to post?
  • Content Publishing Frequency Management
  • Well, Mix of Content Design Including Static, Motion, Video, etc.
  • Image Tag readiness and Off-page Tag Implementation
  • Interactive Post caption and Hashtag development
  • A prompt response of comments on the posts
  • A prompt response of queries in the message box
  • Organic Post sharing to the related groups and pages
  • Paid Ads Management
  • Retargeting campaign launch

Social Media Management Strategy Enhanced

Our Social Media marketing strategy enhances the AIDA-R Model where A represents “Attention”; I represent “Interest”; D represents “Desire”; A represents “Action”; R represents “Retention.” We have added another critical block, which is Analytics, in this model, to make the strategy more effective. So far, our AIDA-R model-based sales funnel worked in the best manner to bring in positive ROI for each of our clients. To further boost the sales funnel, we also consider identification, Presence, Relationship, Reputation, Groups, conversations, and sharing in evolving social media marketing strategies.

Social Media Objective

Building Social Media objective involves answering three vital questions which are: What do we expect to attain from social media? Are our social media objectives in line with the overall company vision, mission, and marketing strategy? Are our goals S.M.A.R.T meaning specific, measurable, attainable, relevant, and time-bound

Content Strategy

To obtain the best result using social media platforms requires preparing and publishing content. Without a proper content strategy, it is impossible to bring in a new audience in the social media pages and hold the engagement of the existing client base. Always keep in mind that content is the king.

Social Media Audit

Before going into detail, it is also imperative to audit the current status of all channels. In the audit phase, it is good to have answers on what are the social media channels we are currently using? Is control over passwords centralized? Should any account delete? What is the mission statement of each of our social profiles?

Social Media Paid Advertising

Social media paid advertising tools are a very effective way to reach the target audience in the awareness level of creating a sales funnel. Almost all the social media channels have their custom advertising portal. It is not easy to narrow the audience base based on demography, behavior, and interest.

Create or Improve Profiles

In many cases, brand owners open a social media page for their beloved brand without considering filling out the profiles or pages thoroughly and adequately. This amateur staging of their social media presence does not encourage a new visitor to follow their brand, thus creating and improving profiles or pages are very critical to get success.

Analytics & KPI

Without establishing the measuring metrics of social media success, it is not possible to justify whether the ongoing activities are deriving results or not. It is also essential to set up the measurement tool to track these metrics, frequency of analysis, and change strategy in response to the results.

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