Understanding Social Media Management

- Social Media Channel Selection
- Post Strategy Development - What to post? When to post?
- Content Frequency Management
- Content Portfolio Management
- On-page & Off-Page Tag Integration
- Interactive Post Caption & Hashtag Development
- A Prompt Response of Comments
- A Prompt Response of Queries
- Organic Comment and Share Marketing
- Media Buying or Paid Ads Management
- Pixel Setup & Retargeting Campaign Management

Social Media Management Strategy Enhanced
Social Media Objective
Building Social Media objective involves answering three vital questions which are: What do we expect to attain from social media? Are our social media objectives in line with the overall company vision, mission, and marketing strategy? Are our goals S.M.A.R.T meaning specific, measurable, attainable, relevant, and time-bound
Content Strategy
To obtain the best result using social media platforms requires preparing and publishing content. Without a proper content strategy, it is impossible to bring in a new audience in the social media pages and hold the engagement of the existing client base. Always keep in mind that content is the king.
Social Media Audit
Before going into detail, it is also imperative to audit the current status of all channels. In the audit phase, it is good to have answers on what are the social media channels we are currently using? Is control over passwords centralized? Should any account delete? What is the mission statement of each of our social profiles?
Social Media Paid Advertising
Social media paid advertising tools are a very effective way to reach the target audience in the awareness level of creating a sales funnel. Almost all the social media channels have their custom advertising portal. It is not easy to narrow the audience base based on demography, behavior, and interest.
Create or Improve Profiles
In many cases, brand owners open a social media page for their beloved brand without considering filling out the profiles or pages thoroughly and adequately. This amateur staging of their social media presence does not encourage a new visitor to follow their brand, thus creating and improving profiles or pages are very critical to get success.
Analytics & KPI
Without establishing the measuring metrics of social media success, it is not possible to justify whether the ongoing activities are deriving results or not. It is also essential to set up the measurement tool to track these metrics, frequency of analysis, and change strategy in response to the results.