Digital Marketing Agency Vs Freelancer: Which One Is Right for Your Business?
When there’s a need for digital marketing solutions, the dilemma of digital marketing agency vs freelancer occurs.
Obviously, whenever you are up with a growth strategy for your business, you’d need digital marketing.
However, taking up this headache as a business owner or a manager is a lot of work. That is where digital marketing outsourcing comes in.
Nowadays, if you just Google, you’ll find that there are a lot of options to choose from for digital marketing.
But, what is the right option for you? A digital marketing agency or a skilled freelancer? Surely, the right choice will make a huge difference in your business.
So, we are here to break down the pros and cons of both the choices and help you make a better decision.
But first, let’s see why the settlement between digital marketing agency vs freelancer matters in the first place.
Why does the decision matter?
Now, when do you need digital marketing services and why does this decision matter?
Well, when your company is expanding and is past its startup or testing stage, you don’t have enough time to focus on digital marketing.
Certainly, your valuable time as an owner or manager should go into business development and relationship management.
So, depending on your brand requirements, you have to decide on your digital marketing activities and platforms.
Once you are done with it, the important thing is to settle the digital marketing agency vs freelancer debate.
Why does the choice matter so much? Indeed, it again comes down to your needs.
For, a freelancer will be more like an independent specialist and provide you with particular skills.
On the other hand, digital marketing agencies can cater to multifaceted needs on a bigger scale.
So, depending on your budget and needs, you can make a calculated choice.
Digital Marketing Agency
Let’s first know about one of the contenders in the digital marketing agency vs freelancer debate.
Generally, a digital marketing agency is a company offering multiple services.
Mainly, it aims to give a well-rounded solution to all kinds of digital marketing needs of different types of companies across different industries.
Such an example could be I-venture’s services .
Usually, digital marketing agencies have a structured hierarchy and management running the company.
Interestingly, at times a group of freelancers forms an agency to utilize their skills on a larger scale.
Pros of Having A Digital Marketing Agency
For our discussion regarding digital marketing agency vs freelancers, we’ll talk about the advantages of hiring a digital marketing agency.
Usually, most prominent digital marketing agencies offer multifaceted services for businesses in the current world.
So, if you have a couple of different tasks to cover, say web development and social media marketing as well, a digital marketing agency can easily facilitate you with their experts in both areas.
Agencies have a higher degree of accountability as a result of their business strategy.
Furthermore, they are accountable to supervisors and face repercussions if something goes wrong.
In turn, this raises the agency’s level of accountability.
Moreover, it’s not uncommon for an agency to provide complimentary consulting or after-service delivery or help if you hire them to do a work.
If you don’t have the time to deal with these specifics, an agency can be a fantastic place to start.
So, this is point goes to agencies in the digital marketing agency vs freelancer debate.
With a digital agency, you will have access to a team of seasoned marketers with a vast array of expertise.
So, you won’t need to reiterate your vision, and everyone will be on the same page on what is most effective for your firm.
Agencies can more readily attain productivity and effectively handle duties at the micro-level since they have workers designated for certain functions.
Usually, an agency is better able to satisfy the needs of larger firms or practices because it is a team or a company with a well-defined structure of its own.
Additionally, a benefit of working with an agency is getting an unbiased opinion on your marketing efforts.
It might be challenging for a freelancer to balance many assignments at the same time.
In the digital marketing agency vs. freelancer debate, the agencies have the upper hand.
Commonly, agencies to put together a contract, non-disclosure agreement and project plan for each customer so that you can be sure that your intellectual property and personal data are protected and confidential.
That’s not how the risk factor works, either.
Having tried and tested procedures or frameworks for projects is a big risk aversion for agencies.
Additionally, they have a back-up plan in place in the event that one of their employees is unable to work for whatever reason.
No matter how much you ramp up your marketing efforts, you can be assured that your agency’s entire team is up to the task.
Even if a member of your team is sick or on leave, you may still market your business or clinic.
Certainly, if a company needs a lot of work done, agencies are the obvious choice.
Definitely, they’re happy to take on projects of any size and deliver them quickly because to their extensive pool of resources and specialists.
Cons of Having A Digital Marketing Agency
Generally, the operational expenses of a digital agency might be rather high.
For the most part, they work in rented offices and employ a wide range of expensive professionals, including graphic designers and creatives.
For instance, there are upsides and downsides to working with an agency or directly with a freelance writer.
However, choosing a marketing firm is more cost-effective than employing your own staff. Plus, agencies like I-venture will not let you feel that cost at all!
In spite of the benefits of delegating some duty, there are instances when you desire some degree of control over your task.
However, most agencies have limited scope for involvement or further inputs.
So, our digital marketing agency vs. freelancer debate is now skewed in the agency’s contrary.
If you’re a small business looking to get into a business, you’ll likely be upset.
Because, major agencies typically don’t prefer taking on simple tasks and smaller projects.
Say, you want a few static posts for your social media page. But, the agency may not be accept such small projects.
However, some agencies, like ours, will offer some specialized short packages such as our Social Media Graphics Pac which omits this difficulty entirely.
The same cannot be said for all agencies.
There are a few agencies, however, who offer a limited set of conventional solutions and outputs for their projects.
So, this may limit your desire for customized solutions.
Freelancer, Digital Marketing
Freelancers, by definition, are self-employed persons who work for themselves and are not under the direction of an employer.
It is only they who are able to maintain direct lines of communication with the people they serve while also planning, executing, and finalizing initiatives.
As of now, most digital marketing freelancers are self-employed. Many freelancers, on the other hand, have previously worked for an agency.
Let’s take a look at where freelancers stand in the dispute regarding digital marketing agency vs freelancer.
Pros of Hiring A Freelancer, Digital Marketing
Now, let’s look into the pros and cons of freelancers for digital marketing services.
As we already know the ins and outs of digital marketing agencies, this will give us a better perspective for comparison:
It is common for a freelancer to have extensive knowledge and skill in a single subject area.
As a rule, freelancing professionals have a wide range of skills.
You can locate a freelancer who excels in providing you with your particular demands, whether it’s website building, SEO, or social media, while selecting your freelancer.
You might also choose someone who has the appropriate level of experience in your particular sector.
The freelancers win this round on adaptability in the digital marketing agency vs. freelancer debate.
Simple concept: you don’t have to wait until an agency closes to submit your suggestions; you can do it whenever you want to one person instead.
Overhead costs such as rent, utilities, salaries, and insurance are typically not a concern for freelancers.
The majority of the time, all you need is a properly working computer. Because of this, freelancers tend to charge less than agencies when it comes to digital marketing.
So, points go to freelancers in terms of cost in our digital marketing agency vs freelancer dispute. However, if the freelancers charge more than the agency, then this benefit is canceled out.
There are several advantages to hiring a freelancer, but the most important one is the fact that they don’t have a 9-to-5 schedule.
As freelancers, they’re used to working in an unstructured environment, which is why they decided to do so in the first place.
In the event of an emergency at night or over the weekend, this will come in handy.
For example, a social media expert can respond to your customers promptly or whenever they need it.
Cons of Hiring A Freelancer, Digital Marketing
Since most freelancers are located all over the world, it’s difficult to tell when they’re available.
As a result, it becomes more difficult to coordinate communication times.
Due to language hurdles or cultural differences, it can be difficult to convey specifics.
Unfortunately, a freelancer may not be available at all times, and may vanish and go unanswered without a trace.
It is impossible for a single freelancer to miraculously function and deliver a large number of tasks in a short period of time.
When it comes to major tasks or several projects, a freelancer may not be able to meet your deadlines.
This is why it’s preferable to go with an agency within the choice of digital marketing agency vs freelancer.
A freelancer specializing in digital marketing is unlikely to also offer web design and development services.
So, on our digital marketing agency vs. freelancer scoreboard, agencies win since they can handle multiple services from a single location.
Digital Marketing Agencies are Best for
In light of the aforesaid advantages and disadvantages, agencies are best suited to companies that need a complete overhaul or those that are looking to grow quickly.
Choosing an agency is the best option if you don’t want to be as active in your digital marketing task, it’s complicated, and you need a specific deadline.
So, for such multifaceted work, you can choose agencies like I-venture for services like Social Media management , Social media marketing and content marketing needs.
Surely, I-venture will make your choice of agency in the digital marketing agency vs freelancer debate worthwhile.
Freelancers are Best for
So, based on the above-mentioned benefits and drawbacks, working with freelancers is an intelligent choice for startups and small enterprises operating on a limited budget.
Additionally, freelancers are your greatest option if you have a short project or an unique work that requires inputs that are specialized and adapted to your needs.
Final Decision
The contenders of our digital marketing agency vs freelancer debate, agencies and freelancers are on an even playing field when it comes to this debate.
Because of this, we are unable to proclaim any of these as the “best” of the finest.
However, explore these final considerations, as they may assist you in reaching a more informed conclusion.
The first thing to check is whether or not they have prior experience in your niche area. After that, have them write up market reports on their observations.
Evaluate what others have to say about your product or service, as well as any recommendations you may receive.
Our thorough comparison study makes it easy for you to make a decision.
Now, if agencies are the ones best suited for your needs, don’t forget to contact I-venture because we’d love to discuss with you!
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