A Complete Guide to Sales Landing Page: From Successful Creation to Sales Generation
Having a website is an important part of digital marketing and sales landing page work as lead magnets of the website. Landing pages have solely one goal; to convert website visitors into leads. On the other hand, a sales landing page convinces visitors to buy the product or service you offer.
Yes, we are talking about one webpage that invites visitors to make instant buying decisions! Landing pages are already the stars of a website, including collecting mails, offering quotations, and whatnot.
If landing pages are stars, a sales landing page is the superstar that does the most daring job of turning visitors into directly paying customers.
But being a superstar ain’t easy. The pressure of being successful is always on the shoulders. That’s why we are here with all the essential information and hacks needed for a successful sales-generating campaign landing page.
You might have heard about landing pages and know how much of a big deal they are. Most people don’t know what they exactly are and why and how they are a big deal. For this, we are starting with the basics and then gradually building up to creating a sales landing page.
What is a sales landing page?
Let’s start with a landing page. What is a landing page? Simply put, landing pages are where people literally land on your website from some other website or platform. Usually, these landing pages have one specific goal of action, like collecting emails of customers through newsletters, form fill-up, free trial, or direct purchase. Landing pages are a significant part of a website because 80% of a website’s target is fulfilled by these pages.
Now coming to the sales landing page. The main goal of a sales landing page or a campaign landing page is to make people buy your products. A sales landing page has more responsibilities because it deals with the people landing on the page and convinces them to take the offer or buy the product shown right then and there.
I know, this sounds like magic. A web page that attracts not only traffic but actual customers? Yes, this page alone can be more than your fully planned marketing campaign but it will happen if your page follows all the tricks of creating a convertible sales landing page.
What’s the difference between a sales landing page and a normal webpage?
Most of you probably have already figured out the difference between a sales landing page and a normal webpage now. Nonetheless, this is to point out particular distinctions that everyone should keep in mind before creating a sales page template.
Say, you have several pages for your products including pointers that nicely show why someone should buy them. This is a standard product page and is not a substitute or equivalent of a sales page.
Why so? Because normal web pages can have different products listed with detailed descriptions that may or may not attract the buyer, they can also have other advertisements and offers. But, a sales landing page has to be a magnet without clutter. The page will showcase only one product or offer and present it in such a way that a potential buyer landing page will “have to buy it.”
Sales page vs landing page
This distinction sets a higher bar for sales landing pages even from other types of landing pages that might have other action goals like collecting emails, contacts, or make buyers sign up for a quotation.
Perks of having a sales landing page
If you are thinking of launching a sales landing page, you should look into the benefits it will get you. Sales landing pages not only convert visitors to buyers, it adds to some other significant perks as well!
● Climbing up the SEO ladder:
Having a campaign landing page increases the overall traffic of the website and other pages. Usually, sales landing pages and other landing pages are directly connected to Google search Ads which results in a significant rise in SEO ranking as well as SERPs.
● Social media engagement:
Campaign landing page can be key highlights of your social media posts and incorporate all your campaigns.
● Meeting sales goals:
Companies usually have certain sales goals for specific products. Various marketing approaches are integrated to meet that sales goal. A sales landing page speeds up this process of reaching goals.
● Promoting new products:
New products may be lost amid all the existing popular ones on your website or social media. But, as your sales page is target specific and will display only one product with one goal, the promotion gets into the psyche of the targeted viewer thus, brings the new product into the limelight.
● Makes buying easy:
Other online channels tend to be a bit confusing for some willing buyers while purchasing a product. Nonetheless, the sales landing page has one direct click-button for purchase which makes buying easier for buyers and turns them into satisfied customers.
Must-haves of a sales landing page
As we already got to know about what a sales landing page is, what difference it makes, and why we should have it, now, is the time to get in the process of making a stunning sales landing page. Sales landing pages have the technical structures of a regular webpage but the main difference comes in terms of UI/UX, design of the sales page. Sales page design is our focus now.
So, here goes some absolutely must-haves of a sales landing page that many marketers forget about:
● Focused headline:
The first thing that your visitor’s eye will catch is the bold headline or the most highlighted title text. Details or explanations are not needed in the title because this page is going to be very target-specific. Your visitor is a willing visitor to your page and the title needs to be something that already grabs the person to decide on buying.
Another important factor is to make the headline clear to the audience.
● One product, offer, or bundle:
Many marketers get carried away by the idea of a sales landing page and forget that it is supposed to be focused on “one”. Multiple products or offers will do more harm than good. The page should highlight one product, offer or service the customer needs to buy and make sure the customer buys it before leaving the page.
● Product details:
On a sales landing page, the product copy will not be the same as other web content. Here the customer would not have much time so the copy should be short, clear, and creating a single and definite image that helps the visitor to take the buying decision.
● Video or Illustration:
An illustration is a must for a sales landing page. An image manipulates the buyer psychology more than anything and through a convincing image or short and compelling video, the persuasion is almost done.
● SEO optimized:
Although the entire website should be SEO Optimized, this is crucial to landing pages. The page must have a short loading time, SEO-optimized texts, images, and meta tags.
● CTA or Purchase button:
A Call of Action (CTA) button or more precisely a purchase button is the ultimate goal of a sales landing page. You want your viewer to click this button and buy your product. So, this button needs to be the star. Do not make it overly highlighted or indistinguishable. Make it of a contrasting color from the background and put a direct message like “Buy Here” “Your Purchase” etc. to make sure the willing buyer does not need to toil to find this action button.
● Thank you page:
Sales generation is the key of the sales page, but you do not want to end it here, do you? That is why the “Thank You” page is important. Ensure that your customer feels the warmth on the thank you page after the purchase. This will keep a permanent mark in mind.
How to build a high-converting sales landing page?
After sales page design, probably your complaint now is that you are not getting the desired outcome or “magic.” Although high-converting page building is a matter of experience and expertise gained through time, here are some tips to get you ahead of others:
● Use persuasive copy
Your message on the sales landing page is your best salesperson who does not need more than a few words to seal the deal. Never forget to use this idea while writing for this special page.
● A relevant and compelling offer
Let’s be honest; we as buyers look for the best value for us while we purchase. Why won’t your customers? So, in case of a new and exciting product or an old product seeking the market, all you need is an offer that your buyer has been looking for everywhere. Make them feel, “ I never expected I’d find this!”
● Keep a navigation-free page
Sales landing pages usually come from ads, so the visitor is here with a purpose. Do not distract this focus with open ends or links to other pages on this particular page. This page should not have any other links or navigation other than the CTA button.
● Show the product in action
Your customer gets better assurance when they can see the product or service they are probably deciding to buy in actual usage visibly. Making a video with your product in use can get you 10 times more successful responses than usual!
● Build trust with social proof
We, humans, love credentials. Be it a certification or an expert’s voice, before and after, or merely customer experience, buyers always look for these because of trust issues. Thus, widely accepted trust-building parameters are musts.
● Test alternative versions of your landing pages to identify top-performing pages
When you create a sales landing page, you probably will come up with one or multiple alternatives which is why testing is essential. A popular method is A/B testing, where you can monitor the results of your alternatives.
Pro Tip: It is better to test manually instead of using the software.
● Money-back guarantee
This is a solid assurance. If it is possible for you to offer a money-back guarantee, this can win the heart of your visitors and establish that you are not a scam. But do ensure that the guarantee is legitimate and can be provided when needed.
● Keep the aesthetic and message as simple as possible
Simple is grand. A clutter-free and assisting theme, color, images, fonts, and texts will tie everything towards your sales goal. On the plus side, it will create a permanent positive effect on your buyers and convert them into loyal buyers.
Incorporating other marketing strategies with sales landing page
Sales landing pages can be powerful tools to push forth all other digital marketing strategies . Landing pages can be included in email marketing, social media marketing, PPC Marketing, and much more.
Although sales pages are for a particular product or offer, it passively helps to make the overall marketing campaign successful. This page can be used for lead generation and branding as well, aside from online sales.
Follow up: Guiding the way of leads to a fantastic marketing experience
Sales landing pages are intended to spike up sales and create a stir in your selling process. Thus, a campaign landing page emphasizes using impulse buying psychology and persuades visitors to buy your products then and there.
However, if your job ends here with successful sales on this page, it does not cater to your long-term goals.
Customers can be on a sales page, but their loyalty should be encouraged. Marketers should ensure that these successful customers created through a sales landing page should be taken care of even after the sales are made.
Always keep your customers within the experience by making them feel prioritized. Your informative emails, promotions, and greetings should reach them well.
You are now prepared to go for your own sales landing page or pages. Let us know in the comments how your sales landing pages are functioning.