20 Most Effective Facebook Ads Tips 2021: The Smartest Hacks to Rise above All in Facebook
These 20 most effective Facebook Ads tips 2021 will rise your Ads performance above all the competitors in facebook.
Needless to say, Facebook is the unicorn marketplace for all the marketers of the world. No matter which business you are in, your customers are surely on Facebook.
In 2021, even big corporations are investing way more or entirely on social media marketing instead of traditional marketing.
Which means, mastering the Facebook marketing game is a must for anyone who wants to speed up sales. Certainly, to spread their brand name as well!
Facebook Ads are not the same as beforeIt is not those golden days of Facebook anymore when organic reach used to thrive.
Facebook’s 2021 algorithm toned down the average reach for organic posts to 5.2% prioritizing friends and family posts more.
Since everyone, even the bests of your industry are here, the competition is huge as well.
Scared? Well, every good endeavor requires some good efforts and impressive strategy execution. In case of Facebook Ads targeting, it is no different.
Facebook Ads are not the same as before
It is not those golden days of Facebook anymore when organic reach used to thrive.
Facebook’s 2021 algorithm toned down the average reach for organic posts to 5.2% prioritizing friends and family posts more.
Since everyone, even the bests of your industry are here, the competition is huge as well.
Scared? Well, every good endeavor requires some good efforts and impressive strategy execution. In case of Facebook Ads targeting, it is no different.
20 most effective Facebook Ads tips 2021 to stay ahead of others
Surely, if you are willing to ace in Facebook Ads targeting in 2021 and beyond, this can be a very valuable note for you.
To help you out in tackling the Facebook marketplace, we are here with our 20 most effective Facebook Ads tips 2021. Indeed, these will help you to get massive returns:
1. Understanding customers through marketing funnel
Today, following all the technical ways of Facebook Ads targeting to the point will not impress the customer entirely.
Currently, customers are intelligent and aware. Thus, if you do not put yourself in their shoes to understand their journey, your Facebook Ad will become merely an annoying ad for skipping.
To avoid this, sketching out the marketing funnel in 3 stages is essential- awareness phase or top of the funnel, consideration phase or middle of the funnel and decision phase or bottom of the funnel.
The first category does not know about their problem or want. So, awareness posts or new facts will attract them most.
For the second one, solutions and a product as solution matters most so different benefits will work best.
And lastly, for the final stage, pricing, quality and the actual value of the product matters. Therefore, comparison posts, price discounts will grab these people right away.
2. Smart targeting with Facebook audience selection tools
On top of Facebook Ads tips 2021 comes Facebook Ad targeting audience group. That is utilizing different audience targeting for different ads depending on the goal of that particular ad.
Facebook Ad targeting has three audience selection tools- core audiences, custom and lookalike audiences.
These might look simple, but requires the application of the marketing funnel research done in the first point.
Unlike Google, Facebook is not that effective with keywords. Rather, you gain control by targeting customers based on location, demographics, interest, behaviour, connections etc.
Core audience selection is best for people who are perfect match for the buyer persona but does not know about your product.
Audience insights are very helpful in figuring out which method is right for the time being.
3. Facebook Pixel is the magic code
Facebook Pixel is that magic code which you can install to your website to track the activity of your visitors.
Even though it is super easy to install Facebook Pixel, it can be the high-tech tool for digital marketing. This reason makes this an important Facebook Ads tips 2021.
For starters, even the base codes of Facebook Pixel give valuable data. But for further thriving data, like KPIs and lead costs, it is better to add more.
If you are intimidated by the thought of it, we are here to help you with our Facebook management services and digital marketing solutions.
4. Custom Audience to cater your specific target market
Although auto audience is a great since Facebook algorithm improved so much in identifying potential leads, custom audience is always works the best.
Undoubtedly, you know who would like your product most or need it essentially. In this case, you should create a buyer persona and then select accordingly to target people who fits it.
You can also choose to target who added your products in their carts or bought them. This way, you can save a lot of your bucks as well!
5. Lookalike audiences to target likeminded people
After creating custom audience, Facebook gives the option to grab those people who have similar profiles with your custom audiences.
Yes, this is exactly like finding your customer clones on Facebook. And this is an amazing way to search for potential customers.
In the Ads Manager menu, after going to ‘audiences’, after ‘custom audience’ there is an option for ‘lookalike audience’.
Through this you can set up to number of lookalikes to how much similarity you want. It has 1% having the most similarity to broadening the range upwards.
6. Carousel ads: Everything you need to show within a spin
Carousel ads are literally the best thing happening in Facebook right now which is why it is a big highlight on our today’s Facebook Ads tips 2021.
With up to 10 slots that you can slide to see images and videos, carousel ads are best ways to include effective call to actions like buy now buttons, effectiveness videos and much more.
If the ads are appealing enough, these carousel features play with the buyer psyche and makes the viewer want to know more or directly buy the products.
7. Retargeting audiences and cheering loyalty
Now, if your offering is good, the people who experienced it once would definitely like to try it again.
However, without a little push, this repeat buying will not be utilized properly. Gladly, Facebook Pixel gives you a custom list for people who visited your website and target exactly those people on Facebook to create an entire journey.
You can even target people who spent time on your landing page or commented on your post because they already crossed a long way through your sales funnel.
So, the goal is to enable them to become buyers and contribute to your revenue.
8. Using existing posts ads for better reach
Organic reach of Facebook has been reduced significantly for business pages.
So, even if you have an impressive number of likes and followers, it is highly unlikely that your posts will reach even 20% of your followers.
For this you can simply use the engagement option for a post to get better reach within your existing follower base.
On the other hand, you can put something, a popular blog or best reached post as an advertisement which will give a sense of endorsement to the customers about social proof.
9. Unique image ads
This might look like the blandest one from our Facebook Ads tips 2021 list, but trust us, image ads still work significantly.
With a catchy image or infographic that caters directly to the viewer’s interest can convert your potential buyers to actual buyers.
However, complying to all the image adding rules, size and caption characters are important.
Especially, if there is an overlaying text, you have to make sure it does not take above 20% of space or else your ad will not reach a lot of people.
10. Life events targeting can work magically
Since on Facebook we do not get the keyword search data like Google, here, the interest analysis holds more importance.
For this, an exclusive tip from our Facebook Ads tips 2021 would be to target people based on their life events like marriage day, relationship, graduation, new home, new job, birthdays to place your products specifically to those events and create a strong association of need.
Be it a romantic honeymoon tour package or a lawn mower or formal shirts for job, life events will speak the mind of the target person and give strong outcomes.
11. Planning and launching holiday ads to reduce cost
This is one thing most people will not warn you about but we will do it on our Facebook Ads tips 2021 list.
During social media sales events like Black Friday, Christmas, New Year or Valentine’s Day, and even the Q4 of the year, Facebook rises their ad targeting costs significantly due to the competition.
What’s more is, during that time, it is hard to position yourself as a unique product in the customer’s mind.
Which is why we suggest you to plan ads as early as 4 months ahead and start rolling out ads 3 months ahead. And usually, the June to August period has lower advertising costs. You can utilize that too.
12. Study your competitors consistently
If you know for a fact that your products are better than others and can offer something different, you should target your competitor’s’ customers.
Because they are already in that specific market you are catering.
Follow the good patterns of your competitors and make them better. And even for Average cost per click, try to stay around the average cost.
13. Short gifs and infographics to attract more
Certainly, with the constant attention span decline of people worldwide, it is not wise to push that bar.
That is exactly where this quite new, GIF usage comes to play. Not only does it work in inboxes and groups, but also on Facebook ads.
GIFs are the sweet spot between image ads and video ads which captures the desired reaction within just 10 seconds.
Cherry on top, GIFs will cut down your expenses significantly. Create fun GIFs with expressions or infographics GIFs for awareness, either way, this is certainly a smart tip to pick from this Facebook Ads tips 2021.
14. Audience insights and data
The Facebook Audience Insights dashboard can be your gold mine in ad targeting.
Because Facebook Analytics will offer you some essential features like interaction points, custom insights, auto-detect funnel and a lot other AI influenced features to support your ad journey.
In the recent update, Facebook Analytics has enabled a phone app so that you can monitor the analytics and paid campaigns from your phone.
15. Facebook relevance metrics matter a lot
Primarily, Facebook provides some metrics about how relevant the post is to your target market before posting.
This helps you to understand what your ad post lacks. Basically, it provides ranking on quality of the ad image or videos, audience engagement and their response to call-to-actions.
The elaborate data Facebook provides are very insightful and effective to keep your ad relevant in the market.
16. Bid caps to limit conversion costs
Facebook has a bidding strategy that comes with two options- Lowest cost and Target cost. Usually, most people nowadays go with the lowest cost available.
You can also set a bid capacity to keep it under your specific budget. But note that, if it is too low, your ad might not even run.
Certainly, in Facebook Ads tips 2021, we are not keeping you away from going big.
For big events and campaigns, you can level up your budget a bit and go for target cost to make sure your budget does not come in the way of your conversion rate.
17. Carefully choose ad placements
Placement is the option where you get to select where to place an ad on your customers’ end.
You can choose between Instagram and Facebook feed, stories, instant articles, Facebook right column and much more.
But this needs careful research and study to figure out the right placement.
You might event want to take help from our Facebook ads outsourcing
Another solution is, going for auto placement and trusting Facebook analytics to place your ads in the right places.
18. Dynamic ads for all at one go
If you have a lot of products and really less time and budget for setting up individual ads carefully, dynamic ads are what you should take note of from this Facebook Ads tips 2021 list.
With the dynamic ads option on Facebook, you can set up a catalogue of all your products and when one target buyer responses favourably, Facebook will automatically show another product or a personalized ad making that person more inclined to buying.
19. Reduce cost per click
Facebook ad targeting can be a bit on the upper side of the budget scheme. But if planned accordingly, you can curtail costs highly.
In this point of Facebook Ads tips 2021, we suggest you to schedule your ads by researching the best time of the day and week that might catch the attention of your customers most.
Customization in all the features allows you to tweak the pricing and suit it with your budget and of course combining that with bidding strategies gives amazing outcomes.
20. Less is more: Words, Contents, and Budget!
In current Facebook marketing you have to remember, less is more.
To elaborate this last one of Facebook Ads tips 2021, you need to utilize less words in captions or images, less but impactful ad contents, and utilizing all the tools to tone down budget.
Because in these cases, keeping it less can make you stand out and give you better ROIs.
Indeed, we like a simple ad with strong message underlying instead of word and content heavy ads that create strain in our brains.
For the creativity within simplicity, you can opt for content creation and blogs done intelligently.
Facebook Ads targeting will always work- if done in the right way
Experts predict, Facebook is and will be the best marketplace to capture audiences for literally ‘Everything’ for days to come by.
Indeed, Facebook Ads targeting process has many scopes yet even smarter users who are your rivals.
Lastly, if all of these Facebook Ads ‘breakthrough’ tips 2021 seem to mess with your head, do not be disappointed. Which is why, Facebook Ads outsourcing and Facebook management services come as one of the best saviours.
Lastly, if the question of budget is holding you back, rest assured, we can ensure you double returns than your expenditure on social media marketing .
We are looking for more unique ways to ace in the race than these amazing Facebook Ads tips 2021 because end of the day, getting the highest return is our goal just as much as yours.
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